Let Google Alerts Work for You
One of my favorite tools to use is Google Alerts. Let's say you work for a nonprofit and want to monitor what people share about your organization. All you have to do is set up an alert - so any time Google crawls the web and someone has written about you, you'll be notified via email.
You can set alerts for:
Your hometown. Car chase in Woodland Hills, CA?
Your reputation. Is your name in the clear? Do you share it with a famous magician?
Your passions. Get the latest news and videos on Fire Poi.
Your hero. Follow their stories for inspiration.
Your research. Don't be the last to know about the new iPhone 27.
Your phone number. Hopefully it's not 867-5309.
Whenever I start at a new place of work, I set one up for the name because it pays to stay ahead of the curve. Honestly, there have been times pieces have been written that were problematic and I was able to alert the organization in order to take action before misinformation spread: that’s powerful.
However you use it, don't waste any more time manually searching for something you check routinely! Instead, let Google do the work for you. Got the basics and want to make Google Alerts work even harder for you? Excellent! Try some advanced searching tips to filter irrelevant information.